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What the Cartevo webhook sends, field by field

15 November 2026

A webhook is a message your shop sends to another tool the moment something happens. With Cartevo Pro, that moment is a cart being abandoned or recovered. The other tool, such as Make, Zapier or n8n, receives the cart's details and does whatever you build next.

The two events

• cart_abandoned: a customer left contact details and did not order within the delay you set.
• cart_recovered: that customer came back and placed the order. This one also carries an order_id.

What's inside

Here is a shortened example of what arrives:

{
  "event": "cart_abandoned",
  "cart_id": 1842,
  "customer": {
    "first_name": "Emma",
    "full_name": "Emma R.",
    "phone": "+40712345678",
    "email": "emma@example.com"
  },
  "items_text": "2 x Floral stencil, 1 x Heart cutter",
  "total": 48.9,
  "currency": "EUR",
  "recovery_url": "https://yourshop.com/?acmw_recover=...",
  "abandoned_at": "2026-11-15T14:22:00+00:00",
  "language": "en",
  "coupon_code": ""
}

• customer.phone is the number in international format, ready for WhatsApp. phone_raw holds it exactly as the customer typed it.
• items_text is the whole cart in one readable line, handy for a message. items is the same cart as a list, with product name, quantity, line total and product link.
• recovery_url is the link that refills the customer's cart. Put it behind your message's button.
• language is the shopper's language when you use WPML or Polylang, so you can pick the right template.
• site_name and site_url tell you which shop sent it, useful when one scenario serves several shops.

Try it in two minutes

1. Create a webhook trigger in your automation tool and copy its URL.
2. Paste it in Cartevo → Settings → Webhook and save.
3. Click Send test webhook. Your tool now shows every field above, ready to map.

The full setup is in the webhook guide. Tomorrow: building the first real scenario in Make.